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Kurt Aldag co-founded his first agency, Advertising Management, in New York City. His two-man boutique networked with freelancers, media and production vendors to offer total marketing communications strategies--from market research and corporate ID to full service advertising, promotion and publicity campaigns--for smaller businesses and industries. In addition to a long list of publishers and independent authors, his clients have included Haagen-Daz Ice Cream, Snapple Natural Fruit Juices and Sodas, Wireless Cable of New York, United Media Enterprises (Scripps-Howard), Standard Brands, Avis Car Leasing, and high-end manufacturers and retailers.

Kurt Aldag has also worked in corporate management positions as Promotion Manager for Fawcett Books (CBS Publishing Group); Director of Advertising and Promotion for Group W Satellite Communications (Westinghouse Broadcasting and Cable); Senior Publicist for William Morrow & Co. (Hearst Books Group); and Associate Director of Publicity for St. Martins Press (Macmillan).